Maxim Berin Brings Robbie Williams to Big Art Festival in Porto Cervo: The Art of Creating a Night That Happens Only Once

On August 9, 2026, the legendary Romazzino, A Belmond Hotel, overlooking the crystal-clear waters of Costa Smeralda, will once again become the stage for one of Europe's most exclusive private events. Returning to Porto Cervo for a second consecutive year, Big Art Festival presents an extraordinary evening headlined by global music icon Robbie Williams. The evening will unfold around the hotel’s iconic pool, where guests will enjoy an elegant dinner in a sophisticated and captivating setting, before the night continues with an unforgettable live performance by Robbie Williams.

Some evenings are built around a concert. Others around a destination, a dinner or a remarkable guest list. The Big Art Festival approaches the idea differently, creating each edition as one complete story in which music, fashion, gastronomy, design and human connection become part of the same experience.

Behind that vision is Maxim Berin, CEO Berin Iglesias Art and Founder Big Art Festival, an international event producer with more than 25 years of experience creating high-profile cultural, private and corporate events around the world. For Berin, modern luxury is no longer simply about creating something spectacular. For an international audience accustomed to exceptional destinations, artists and hospitality, true exclusivity increasingly lies in experiences that cannot be replicated.

Costa Smeralda plays an essential role in that philosophy. Its natural beauty, Mediterranean character and understated elegance allow the destination itself to become part of the narrative.

The experience begins long before the headline performance. Guests arrive for a sunset cocktail, followed by dinner around the pool, music, fashion and a progression of carefully curated moments leading towards the emotional climax of the night.

“The strongest events are not built around one spectacular moment. They are built around how people feel from the moment they arrive until the moment they leave. Every detail should become part of the same emotional story.”

At the centre of the evening will be Robbie Williams, one of the most successful entertainers in modern music history. With a career spanning more than three decades and over 85 million records sold worldwide, Williams combines global recognition with an exceptional ability to connect personally with his audience.

In Porto Cervo, guests will experience that presence in a setting entirely different from a stadium. The intimate format brings artist and audience closer together and transforms the performance into something more personal.

“Robbie has an extraordinary ability to connect with people. In Porto Cervo, guests will experience an artist of global stature in a completely different context. The proximity changes everything. It becomes much more personal, and that is exactly the kind of experience we want to create” says Maxim Berin, CEO Berin Iglesias Art and Founder Big Art Festival.

His performance will not simply close the programme. It will become the culmination of an evening designed to build emotion from the moment guests arrive.

A special place within the concept of the evening belongs to Chopard, the legendary jewellery and watch Maison that has long symbolized refined aesthetics, red-carpet glamour and the international art de vivre. For the Big Art Festival, this collaboration continues a valued long-term partnership built upon shared values of beauty, craftsmanship, emotion and excellence.

During the dinner, Chopard will present its Haute Joaillerie creations paired with Caroline’s Couture silhouettes, transforming High Jewellery from a traditional presentation into an integral part of the evening’s visual narrative.

Within the Big Art Festival format, fashion and jewellery are not treated as separate presentations. Instead, they form part of a wider aesthetic language in which craftsmanship, music, atmosphere and hospitality continuously interact.

Another distinguished partner of the evening is DENZA, part of the BYD Group, the premium automotive brand, the premium automotive brand redefining intelligent luxury mobility. Combining advanced technology, elegant design and exceptional comfort, DENZA represents a new generation of premium experiences where innovation meets sophistication.

During the Porto Cervo edition, DENZA will showcase its vision of contemporary luxury, perfectly complementing the festival's philosophy of celebrating excellence, design and unforgettable experiences. DENZA introduces another perspective on contemporary luxury, one where technology, comfort and design exist as part of the same experience.

This intersection between heritage and innovation increasingly defines the modern premium landscape. Traditional craftsmanship remains essential, while intelligent technology is creating new expectations around comfort, personalization and lifestyle.

For the Big Art Festival, bringing these different interpretations of luxury together is part of a broader idea: the most interesting experiences emerge when worlds that might appear distinct begin to interact.

Music will shape the atmosphere throughout the night. Internationally acclaimed saxophonist Max Merseny will set the tone with his signature sound. Esteriore Brothers will bring the spirit of Italy to Porto Cervo with their combination of classic Italian melodies and contemporary energy, while DJ Katty Leen will continue the celebration into the night.

Rather than functioning as separate performances, every part of the programme is designed to contribute to the rhythm of one story.

“People don't remember an event as a list of separate elements. They remember the emotion. Our role is almost like directing a film: every scene has meaning, every transition matters, and together they should create one story.”

In 2026, Big Art Festival celebrates its fifth anniversary. During this time, the project has developed into an international luxury cultural format bringing together world-class artists, entrepreneurs, representatives of family offices, cultural figures and distinguished guests.

At its core is a simple idea: luxury today is increasingly about access to people, culture and experiences that cannot be recreated in exactly the same way twice.

For Berin, after 25 years in international event production, the goal is not simply to make events bigger. It is to make them memorable.

Guiding the evening will be Eleonora Incardona, one of Italy's most recognizable television personalities and a leading sports presenter, celebrated for her elegance, charisma and contemporary style. As the host of the Big Art Festival in Porto Cervo, she will lead guests through every chapter of the evening, bringing warmth, sophistication and effortless Italian glamour to the celebration.

Her presence reflects the spirit of Costa Smeralda and reinforces the international identity of an event where entertainment, fashion, design, gastronomy and contemporary luxury come together within one narrative.

On August 9, that narrative will culminate with Robbie Williams performing in one of the Mediterranean's most iconic summer destinations.

For Maxim Berin and Big Art Festival, the evening is ultimately about creating one particular combination of place, artist, atmosphere and people that can exist only once.